Aug 21, 2023
A red 2023 Toyota RAV4 Prime is shown on a modern driveway at night.

We here at Westchester Toyota—your local Toyota dealer—have a wide range of EV options available in various shapes and sizes. Two of the most popular options for people looking for fuel-efficient SUVs are the RAV4 Hybrid and the RAV4 Prime. This makes perfect sense, as the 2023 Toyota RAV4 is the most popular compact SUV on the market, but these two models differ from their progenitor beyond more than just their powertrains.

The RAV4 Prime is the plug-in hybrid version of this popular peoplemover, while the RAV4 Hybrid combines the best of both worlds by getting you eco-power without the need for a plug. Both SUVs have much to offer buyers everywhere; both will save you money on fuel, but what you buy really depends on what you need.

Specs of the 2023 RAV4 Prime

The 2023 Toyota RAV4 Prime is the option people should get if they want a plug-in hybrid SUV. The 2023 RAV4 Prime has two trims, the first being the SE. According to MotorTrend, this version has a 2.5L inline four-cylinder PHEV setup with a maximum power output of 302 hp. It’s strictly available in all-wheel drive and uses a continuously variable-speed automatic transmission (CVT).

The other trim of the 2023 RAV4 Prime is the XSE. This version of the compact Toyota SUV has the same plug-in hybrid drivetrain, equally as powerful as the SE trim. The two trims’ primary differences will appear in their respective interiors. Overall, both options of the RAV4 Prime offer formidable engine setups. According to the automaker, the 2023 Toyota RAV4 Prime is the fastest from the vehicle’s lineup, as it accelerates from zero to sixty in about 5.7 seconds. The regular 2023 RAV4 manages the same feat in about 8.3 seconds.

A dark blue 2023 Toyota RAV4 Hybrid Woodland Edition is shown on a path after leaving a Toyota dealer.

Specs of the 2023 RAV4 Hybrid

The 2023 Toyota RAV4 Hybrid offers more trim levels than the Prime, but it’s a less powerful SUV. The RAV4 Hybrid has a 2.5L inline four-cylinder of its own but in a Hybrid design, generating a maximum power output of 219 hp. Again like the Prime, it uses a CVT and is strictly available in all-wheel drive. While just under a third less powerful, its fuel economy is still immaculate.

Buyers should note that all trims of the 2023 Toyota RAV4 Hybrid have the same powertrain. Regarding speed, the RAV4 Hybrid accelerates from zero to sixty in about 7.4 seconds; though not as swift as the RAV4 Prime, this is still marginally faster than the regular gas-powered version of the RAV4, as it takes the standard model about 8.0 seconds to reach this speed.

Fuel Economy Ratings

Fuel economy is possibly the most significant reason people buy hybrids. It’s a smart way to save at the pump without going all-electric, and it soothes the conscience about fossil fuel emissions. As many would guess, the 2023 Toyota RAV4 Prime achieves better fuel economy than the regular Hybrid version. The RAV4 Prime promises a range of 42 miles with the use of electricity only; this makes the Prime perfect for most drivers, as the Department of Transportation states that most people only drive about 37 miles daily. Of course, drivers also have the capabilities of a gas-powered vehicle thanks to its plug-in hybrid design.

The RAV4 Prime works best for people who primarily want to use the SUV as a full EV but want to use the gas-powered core as a bit of a range extender. However, the RAV4 Prime does have one significant drawback. Overall, it’s not a great vehicle for people who live in apartments. This is because owners will need to charge the SUV overnight, which isn’t typically feasible for apartment residents who don’t have garages or dedicated parking spots near outlets. Additionally, even if you can get to a public charger, it takes at least two and a half hours for the car to charge. For context, the Prime averages 38 MPG using fuel, while the regular RAV4 promises up to 34 MPG.

The RAV4 Hybrid grants a stunning 41 MPG in the city and 38 MPG on the highway. However, some trims, such as the Woodland edition, deliver a little less, at 38 MPG and 35 MPG, respectively. Both the Prime and Hybrid are great options for people who want to save money at the pump, but the RAV4 Hybrid might be more useful to a wider variety of people. Not having to plug in your vehicle will make ownership easier. Still, the Prime offers more than enough electric-only range for a day of modest driving.

A white 2023 Toyota RAV4 TRD is shown at a campsite.

Interior Accoutrements

The interior is perhaps where one of the most significant differences between these two Toyota SUVs exists. Both are excellent, and both have many features in common, but one has better interior technology than the other. It’s not a significant difference, but it does exist and will persuade some to buy it over the other.

As the name suggests, the RAV4 Prime has some features the Hybrid does not. The Prime has a 10.5-inch touchscreen if you buy the premium trim of the RAV4 XSE—although it is possible to get this same touchscreen on the Hybrid. Besides this, both SUVs offer modern and comfortable rides. They have various other options for safety features as well as creature comforts. Sure, there are better Toyota interiors than the RAV4, but the Hybrid and the Prime manage a lot with a little.

Safety & Reliability

You can count on practically any Toyota SUV for top-notch reliability. Luckily, this is also true for the RAV4 Prime and Hybrid. Of course, you don’t often fully know how reliable a vehicle will be until a few years after its purchase, but predicted reliability ratings can be great indicators. Both versions of the more fuel efficient 2023 RAV4 have an 81/100 predicted reliability rating from JD Power; because of this, reliability does not have to be a deciding factor between the two.

Regarding safety, both vehicles earn high marks from the Insurance Institute for Highway Safety (IIHS). In fact, the 2023 Toyota RAV4 Prime earned the highest honor from this bureau as it is the Top Safety Pick+ for its class; this means drivers can count on the plug-in hybrid model to safeguard them and their loved ones in even the direst circumstances. The RAV4 Hybrid isn’t far off, as it has an overall five-star rating from the IIHS; it only lost sharing the crown with the Prime due to slightly worse grading in the frontal and rollover categories.

Buyers who feel more comfortable getting the safest possible vehicle will probably prefer the RAV4 Prime. However, those eager to have any five-star SUV would be just as happy with the Hybrid. Both are among the safest compact SUVs on the market.

A close up shows the driver side headlight on a blue 2023 Toyota RAV4.

Affordability

Price may be one of the most logical deciding factors between the 2023 Toyota RAV4 Prime and its Hybrid cousin. The Prime is noticeably more expensive, with a starting price tag of $43,090.[a] This price difference makes sense as it has a few extra features, stronger performance, and a competent fuel economy. However, the RAV4 Hybrid’s starting price will be much more attractive to many buyers, as it starts at $31,225 and has a fairly similar fuel economy.[a]

Choosing Between the Prime and Hybrid…

Overall, these two compact SUVs have much in common. Like the regular RAV4, they deliver solid performance and are reliable vehicles. The main differences are their price and convenience. Stop by Westchester Toyota to see these two options in person.


[a]MSRP may change without notice. See dealer for complete details.